Media and advertising

When asked about the special characteristics of the Austrian media and advertising market, media managers cite the high media concentration in the print sector, the limited audience and narrowness of …

Different than expected

Who would have thought it? With the introduction of Media Server, Austria has created an all-media study that is unique the world over. This study now facilitates strategic cross-media planning. …

Strong media — triumph for print

The Austrians like their media. Whether watching TV, listening to the radio or reading the newspaper, the viewers, listeners and readers are faithful consumers of media content. They also appear …

How Austrians spend their spare time

Austrians typically like to relax in front of the TV in the evenings, but listening to the radio, reading the newspaper and surfing on the Internet are also among their …

Internet here too?

School exchange to the USA. “Can you lend me your laptop for a few minutes? I just want to email my parents,” says a pupil visiting Los Angeles from Vienna. …